SuperConcepts acquires software funds in strategic alliance with Reckon
SuperConcepts has announced the acquisition of Reckon’s Desktop Super platform, which will see the transition of approximately 16,000 SMSF software clients to the SuperConcepts business.
The acquisition continues SuperConcepts’ growth as a provider of SMSF software services to accountants and specialist SMSF advisers, increasing its market share across both administration and software services from 6.8 to 9.7 per cent.
SuperConcepts and Reckon have also formed a strategic alliance to leverage each other’s expertise and industry relationships to provide customers with a leading SMSF software service.
Natasha Fenech, CEO SuperConcepts said the acquisition and strategic alliance is another step forward in growing the SuperConcepts business as a leading end-to-end service provider in the SMSF market.
“Reckon is a highly-regarded provider of accounting software services. We’re excited to form an alliance that will help us to enhance the level of service and technology available to SMSF trustees and their advisers.
“SMSF software continues to be a key part of our strategy and we will continue to invest in the technology as we expand our service to become a market leader in SMSF software solutions and partner of choice for the SMSF industry,” she said.
In-line with its strategy, SuperConcepts has continued to build scale in the SMSF market as an end-to-end provider of administration, software and education services to SMSF trustees, accountants and financial advisers.
Sam Allert, Managing Director Reckon for Australia and New Zealand said: “Our strategic alliance with SuperConcepts ensures Reckon is providing the best value SMSF software solution to our clients going forward. We’re thrilled to be to working with a leading brand in the SMSF administration market and this is just the start of a powerful partnership.”
Desktop Super customers will not notice any immediate change to the way they access their funds.
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